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20260505141427.0 |
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260505s2025 xxka f 001 0 eng d |
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|a 978-1-032-59613-6
|q (brožováno)
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|b cze
|e rda
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|a xxk
|a xxu
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7 |
|a 159.9
|x Psychologie
|2 Konspekt
|9 17
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| 080 |
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|a 159.98:659.1
|2 MRF
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|a 366.1
|2 MRF
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|a (048.8:082)
|2 MRF
|
| 100 |
1 |
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|a Fennis, B. M.,
|d 1968-
|7 mub20231177170
|4 aut
|
| 245 |
1 |
4 |
|a The psychology of advertising /
|c Bob M. Fennis and Wolfgang Stroebe
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| 250 |
|
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|a Fourth edition
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| 264 |
|
1 |
|a London ;
|a New York :
|b Routledge, Taylor & Francis Group,
|c 2025
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| 300 |
|
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|a xii, 498 stran :
|b ilustrace ;
|c 25 cm
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| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a bez média
|b n
|2 rdamedia
|
| 338 |
|
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|a svazek
|b nc
|2 rdacarrier
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| 500 |
|
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|a Terminologický slovník
|
| 504 |
|
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|a Obsahuje bibliografii a rejstříky
|
| 650 |
0 |
7 |
|a psychologie reklamy
|7 ph158335
|2 czenas
|
| 650 |
0 |
7 |
|a spotřebitelské chování
|7 ph125966
|2 czenas
|
| 650 |
0 |
9 |
|a psychology of advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a consumer behavior
|2 eczenas
|
| 655 |
|
7 |
|a kolektivní monografie
|7 fd501537
|2 czenas
|
| 655 |
|
9 |
|a collective monographs
|2 eczenas
|
| 700 |
1 |
|
|a Stroebe, Wolfgang
|7 jx20061222022
|4 aut
|
| 710 |
2 |
|
|a Routledge (firma)
|7 xx0342426
|4 pbl
|
| 710 |
2 |
|
|a Taylor & Francis
|7 kn20091109006
|4 pbl
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| 910 |
|
|
|a ZLD002
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|a Taylor & Francis Group
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| 942 |
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|2 udc
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| 952 |
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|1 0
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|5 0
|6 15FENNISBM
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|d 2026-05-05
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