Principles of direct, database and digital marketing

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Bibliographic Details
Main Authors Tapp, Alan (Author), Whitten, Ian (Author), Housden, Matthew (Author)
Format Book
LanguageEnglish
Published Harlow, England ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Auckland ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; São Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, 2014
EditionFifth edition
Subjects
přímý marketing
internetový marketing
databáze
direct marketing
Internet marketing
databases
kolektivní monografie
collective monographs
ISBN978-0-273-75650-7
Physical Descriptionxiv, 559 stran : ilustrace ; 24 cm

Cover

TOC from ObalkyKnih.cz
More Information
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:978-0-273-75650-7
Physical Description:xiv, 559 stran : ilustrace ; 24 cm

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