Marketing 6.0 : the future is immersive
"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integ...
Saved in:
| Main Authors | , , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2024]
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781119835370 9781119835387 9781119835219 |
| Physical Description | 1 online zdroj (vii, 247 stran) : ilustrace |
Cover
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 115497 | ||
| 003 | CZ-ZlUTB | ||
| 005 | 20260416143926.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 230727s2024 njua o 001 0 eng | ||
| 040 | |a EBZ |b eng |c EBZ |e rda | ||
| 020 | |a 9781119835370 |q (electronic publication) | ||
| 020 | |a 9781119835387 |q (electronic book) | ||
| 020 | |z 9781119835219 |q (hardcover) | ||
| 042 | |a pcc | ||
| 100 | 1 | |a Kotler, Philip, |e author. | |
| 245 | 1 | 0 | |a Marketing 6.0 : |b the future is immersive / |c Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c [2024] | |
| 300 | |a 1 online zdroj (vii, 247 stran) : |b ilustrace | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 504 | |a Obsahuje index. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a "In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on December 29, 2023). | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Technology. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Kartajaya, Hermawan, |d 1947- |e author. | |
| 700 | 1 | |a Setiawan, Iwan, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Kotler, Philip. |t Marketing 6.0 |d Hoboken, New Jersey : Wiley, [2024] |z 9781119835219 |w (DLC) 2023035115 |
| 856 | 4 | 0 | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3753975&authtype=ip,shib&custid=s3936755 |
| 992 | |c EBOOK-TN |c EBSCO | ||
| 993 | |x NEPOSILAT |y EIZ | ||
| 999 | |c 115497 |d 115497 | ||