Marketing 6.0 : the future is immersive

"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integ...

Full description

Saved in:
Bibliographic Details
Main Authors Kotler, Philip (Author), Kartajaya, Hermawan, 1947- (Author), Setiawan, Iwan (Author)
Format Electronic eBook
LanguageEnglish
Published Hoboken, New Jersey : John Wiley & Sons, Inc., [2024]
Subjects
Marketing.
Technology.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781119835370
9781119835387
9781119835219
Physical Description1 online zdroj (vii, 247 stran) : ilustrace

Cover

TOC from ObalkyKnih.cz
More Information
Summary:"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."--
Bibliography:Obsahuje index.
ISBN:9781119835370
9781119835387
9781119835219
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
Physical Description:1 online zdroj (vii, 247 stran) : ilustrace

Similar Items