Developing successful global strategies for marketing luxury brands

• Other Authors: Mosca, Fabrizio (Editor), Casalegno, Cecilia, 1979- (Editor), Gallo-Martinez, Rosalia, 1964- (Editor)
• Format: Electronic eBook
• Language: English
• Published: Hershey, PA : Business Science Reference, an imprint of IGI Global, [2021]
• Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
• Subjects: marketing; řízení značky; luxusní zboží; brand management; luxuries; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9781799858836; 9781799858843; 9781799858829; 9781799868576
• Physical Description: 1 online zdroj (xxiii, 351 stran) : ilustrace.