Advertising and promotion : an integrated marketing communications perspective

Saved in:

Bibliographic Details
Main Authors	Belch, George E. 1951- (Author), Belch, Michael A. (Author)
Format	Book
Language	English
Published	New York, NY : McGraw-Hill, [2024]
Edition	13e
Subjects	reklama a propagace marketingová komunikace advertising communication in marketing učebnice textbooks
ISBN	978-1-266-09060-8
Physical Description	xxxi, 759 stran, 71 různě číslovaných stran : barevné ilustrace ; 28 cm

You have to be logged in to reserve borrowed books or request items from the archive.

Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/BELCH,G.E.

Similar Items