Greener products : the making and marketing of sustainable brands
"Sustainability and its competitive advantage is the goal of every company and any brand that wants to stay successful in the marketplace. Customers also gravitate to brands that manage sustainability issues well. Greener Products: The Making & Marketing of Sustainable Brands, written by a...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Boca Raton :
CRC Press,
2024.
|
| Edition | Third edition. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9781003441939 9781040101025 9781040101018 9781032579870 9781032579856 |
| Physical Description | 1 online zdroj (xvi, 285 stran) : ilustrace, mapy |
Cover
| Summary: | "Sustainability and its competitive advantage is the goal of every company and any brand that wants to stay successful in the marketplace. Customers also gravitate to brands that manage sustainability issues well. Greener Products: The Making & Marketing of Sustainable Brands, written by a renowned sustainability expert, continues to address the latest developments in the extremely fast-moving field of sustainability. Thoroughly updated, this third edition introduces new case studies, includes a new chapter on natural capital cost accounting, and explores the best practices of leading global companies and helps readers learn what it is that makes them successful"-- |
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| Item Description: | First edition published by CRC Press 2012. |
| Bibliography: | Obsahuje bibliografické odkazy a index. |
| ISBN: | 9781003441939 9781040101025 9781040101018 9781032579870 9781032579856 |
| Access: | Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty |
| Physical Description: | 1 online zdroj (xvi, 285 stran) : ilustrace, mapy |