Marketing strategy for museums : a practical guide
"Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums' missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources. Presenting e...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
London :
Routledge,
2023.
|
| Series | Routledge guides to practice in museums, galleries and heritage.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781003309147 9781000999174 9781000999181 9781032313177 9781032313153 |
| Physical Description | 1 online zdroj (xi, 216 stran) : ilustrace. |
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