Advances in digital marketing in the era of artificial intelligence : case studies and data analysis for business problem solving

• Other Authors: Ltifi, Moez (Editor)
• Format: Electronic eBook
• Language: English
• Published: Boca Raton : CRC Press, 2024.
• Edition: First edition.
• Subjects: Internet marketing.; Artificial intelligence.; elektronické knihy; electronic books
• ISBN: 9781003450443; 9781040031667; 9781040031735; 9781032585116; 9781032585123
• Physical Description: 1 online zdroj

"This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence....