The Elgar companion to marketing and the sustainable development goals

"This interdisciplinary Companion explores the pivotal role of marketing in advancing the Sustainable Development Goals (SDGs). It provides diverse perspectives on how marketing strategies can drive sustainable development including sustainable consumer behaviour and emphasises the importance o...

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Bibliographic Details
Other Authors Voola, Ranjit (Editor), Carlson, Jamie (Editor), Makkar, Marian (Editor), Bosangit, Carmela (Editor), Goswami, Paromita (Editor)
Format Electronic eBook
LanguageEnglish
Published Northampton : Edward Elgar Publishing, 2025.
EditionFirst edition.
SeriesElgar companions to the sustainable development goals.
Subjects
Sustainable Development Goals (Project) > Marketing.
Sustainable development > Marketing.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781035328208
9781035328192
Physical Description1 online zdroj (420 stran).

Cover

Table of Contents:
  • Contents: Preface
  • 1. Introduction: Driving the UN sdgs forward through marketing / Ranjit Voola, Jamie Carlson, Marian Makkar, Carmela Bosangit and Paromita Goswami
  • Part I: Consumer behaviour and the sustainable development goals
  • 2. Washing the sustainable development goals: Lessons from the greenwashing and woke washing literature / Amanda Spry and Cassandra France
  • 3. Authenticity, consumers, and the sustainable development goals / Ashleigh Powell, Laura Lesar, Afshin Tanouri and Svetlana Bogomolova
  • 4. Sdg communication: The fine line between green brand myth and greenwashing perception / Shafiullah Anis and Juliana A. French
  • 5. Embedding sdgs in consumer practices: Moving beyond responsibilizing individuals / Claudia Gonzalez-Arcos, Alison M. Joubert and Daiane Scaraboto
  • Part II: Technological innovations in marketing and the sdgs
  • 6. Empowering consumers, empowering brands: Marketing technology and the sustainable development goals / Irma Dupuis Day, Jamie Carlson, Fotini Delgado and Tamara Bucher
  • 7. Transforming public health through social media: Insights from activity theory and customer experience design / Mohammed Saeed J. Al Zahrani and Jessica Wyllie
  • 8. Ethical digital strategies: The intersection of customer privacy, social media, and sustainable development goals / Mohammad M. Rahman, Feisal Murshed, Yi-Chuan Liao and Golam Mostafa
  • 9. Empowering underserved communities: Leveraging conversational AI for service inclusion / Jamie Carlson, Syed Mahmudur Rahman, Noman H. Chowdhury and Jana Bowden
  • 10. Marketing as a catalyst for sustainable change: Navigating the intersection of technology and the sdgs / Alex Taylor
  • Part III: Strategic marketing and the pursuit of the sdgs
  • 11. Strategic marketing capabilities and the sdgs / Siyu Liu and Margaret Jekanyika Matanda
  • 12. To be 'hush-hush' or 'talk of the town'? Greenhushing and the sdgs / Chinmoy Bandyopadhyay
  • 13. Navigating marketers through sustainable marketing strategy / Richard Howarth, M. Bilal Akbar, Paul Randle and Alexis Eyre
  • Part IV: Engaging base of the pyramid markets for sustainable growth
  • 14. Sustainable development goals and marketing at the bottom of the pyramid / N.T. Sudarshan Naidu and Rajesh Aithal
  • 15. Sdg 6. And marketing of government programs / Mridula S. Mishra
  • 16. Market development and livelihood opportunities at the margins: The case of new light, a drug rehabilitation center / Satyendra Nath Mishra
  • 17. Agricultural transactions: Perspectives from the base of the pyramid / Jeevan J. Arakal
  • 18. Designed in Sweden, made in vietnam, for the world / Nguyen Quynh Phuong, Sundar Venkatesh, Manjit S. Sandhu, Santiago Velasquez, Nhu Do Thi Huong and Qui Nguyen Ngoc
  • Part V: Educating marketers for a sustainable future
  • 19. A framework on embedding sdgs in a stand-alone core subject: The case of a postgraduate marketing programme / Kaye Chan and Aimee E. Smith
  • 20. Integrating sdgs and esd competencies by design / Richard Howarth, Muhammad Mazhar, Seamus Allison and Scott Mills
  • 21. Teaching and learning sdgs: The impact of student co-design and live cases on marketing education and practice / Mary Papakosmas and Mercedez Hinchcliff
  • 22. Unpacking the challenges: Integrating sdgs into marketing education / M. Bilal Akbar, Richard Howarth, Alison Lawson and Barbara Tomasella
  • 23. Conclusion: Marketing's role and future research in the sdgs and post- 2030 UN framework / Ranjit Voola, Jamie Carlson, Marian Makkar, Carmela Bosangit and Paromita Goswami.

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