Sustainable marketing : strategic marketing for people, planet and profit

This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand's commercial competitive advantage through its societal and environmental impact. It presents complex cross-dis...

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Bibliographic Details
Main Authors Shams, S. M. Riad, 1979- (Author), Brown, David M. (Author), Hardcastle, Kimberley (Author)
Format Electronic eBook
LanguageEnglish
Published Cham : Springer, [2025]
SeriesClassroom companion. Business.
Subjects
Social responsibility of business.
Green marketing.
Marketing > Social aspects.
elektronické knihy
electronic books
Online AccessFull text
ISBN9783031791307
9783031791291
ISSN2662-2874
Physical Description1 online zdroj (xx, 569 stran) : ilustrace.

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Table of Contents:
  • Marketing Dynamics and Stakeholder Value Creation for People, Planet, and Profit
  • Product and Service Development for People, Planet, and Profit
  • Pricing Strategy for People, Planet, and Profit
  • Brand Management, Marketing Communication, and Promotion Management for People, Planet, and Profit
  • Distribution Management for People, Planet, and Profit
  • Digital Marketing for People, Planet, and Profit
  • Strategic Marketing, Sustainable Competitive Advantage, and People, Planet, and Profit.

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