International business and culture : challenges in cross-cultural marketing and management
International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars. The authors delve into the profound impact of cultural dimensions on various asp...
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| Other Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
New York, NY :
Routledge,
2024.
|
| Series | Routledge studies in international business and the world economy.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781032636962 9781040042489 9781040042458 9781032633893 |
| Physical Description | 1 online zdroj. |
Cover
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| 245 | 0 | 0 | |a International business and culture : |b challenges in cross-cultural marketing and management / |c edited by Małgorzata Bartosik-Purgat and Monika Guzek. |
| 264 | 1 | |a New York, NY : |b Routledge, |c 2024. | |
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| 490 | 1 | |a Routledge studies in international business and the world economy | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars. The authors delve into the profound impact of cultural dimensions on various aspects of international business, marketing, human resource management, and organisational structure. They examine the theoretical frameworks underpinning these studies through a meticulous narrative literature review and case studies. The significance of understanding cultural influences on business decisions becomes paramount in an increasingly interconnected world. The book addresses challenges faced by companies operating across diverse cultures, emphasising the need for adaptation in international marketing and management. Based on practical examples, theresearch focuses on identifying the most culturally sensitive areas in international business and explores the crucial cultural determinants influencing engagement with foreign markets. The book's theoretical background spans international business, marketing, and management, and it is intertwined with cultural concepts from Hofstede and Hall. It consists of 16 chapters covering marketing and communication strategies across cultures, cultural aspects of international business and cross-cultural management based on practical examples of Duracell, Inc., PepsiCo, Volkswagen, VELUX Group, and Amica Group, among others. The book highlights the undeniable interconnectedness of culture and business. As businesses expand internationally, the symbiotic relationship between culture and business remains a pivotal factor influencing success and growth. | ||
| 650 | 0 | |a International business enterprises. | |
| 650 | 0 | |a Management. | |
| 650 | 0 | |a Marketing. | |
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| 700 | 1 | |a Bartosik-Purgat, Małgorzata, |e editor. | |
| 700 | 1 | |a Guzek, Monika, |e editor. | |
| 830 | 0 | |a Routledge studies in international business and the world economy. | |
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