International business and culture : challenges in cross-cultural marketing and management
Saved in:
| Other Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
New York, NY :
Routledge,
2024.
|
| Series | Routledge studies in international business and the world economy.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781032636962 9781040042489 9781040042458 9781032633893 |
| Physical Description | 1 online zdroj. |
Cover
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| 245 | 0 | 0 | |a International business and culture : |b challenges in cross-cultural marketing and management / |c edited by Małgorzata Bartosik-Purgat and Monika Guzek. |
| 264 | 1 | |a New York, NY : |b Routledge, |c 2024. | |
| 300 | |a 1 online zdroj. | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a Routledge studies in international business and the world economy | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 650 | 0 | 7 | |a nadnárodní společnosti |7 ph115414 |2 czenas |
| 650 | 0 | 7 | |a interkulturní management |7 ph203879 |2 czenas |
| 650 | 0 | 7 | |a interkulturní marketing |7 ph879826 |2 czenas |
| 650 | 0 | 7 | |a mezinárodní obchod |7 ph115283 |2 czenas |
| 650 | 0 | 9 | |a international business enterprises |2 eczenas |
| 650 | 0 | 9 | |a intercultural management |2 eczenas |
| 650 | 0 | 9 | |a intercultural marketing |2 eczenas |
| 650 | 0 | 9 | |a international trade |2 eczenas |
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| 655 | 9 | |a papers of several authors |2 eczenas | |
| 700 | 1 | |a Bartosik-Purgat, Małgorzata, |e editor. | |
| 700 | 1 | |a Guzek, Monika, |e editor. | |
| 830 | 0 | |a Routledge studies in international business and the world economy. | |
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