Evolution of the Global Fitness Industry : Strategy, Sustainability and Innovation.

The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves. This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to...

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Bibliographic Details
Main Author Gazzola, Patrizia
Other Authors Pavione, Enrica, Ferrazzano, Francesco
Format Electronic eBook
LanguageEnglish
Published New York : Routledge, 2024.
Edition1st ed.
SeriesRoutledge Focus on Business and Management Series
Subjects
Physical fitness centers.
Sporting goods industry.
Sport clothes industry.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781003475699
9781040153796
9781040153819
9781032755885
Physical Description1 online zdroj

Cover

Table of Contents:
  • Introduction
  • The evolution of the global fitness industry
  • The fitness consumers between wellness, nutrition and sleep
  • Fundraising and business model : the two traditional drivers
  • Sustainability : the future of social responsibility
  • Technology : how it is shaping the future of wellness
  • The 4 drivers of fitness-tech startups : how to build a survey
  • The fitness-tech landscape : how do these startups behave?
  • Conclusion.

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