Luxury fashion marketing and branding : a strategic approach

• Main Author: Dallabona, Alice (Author)
• Format: Electronic eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2024.
• Series: Mastering fashion management
• Subjects: řízení značky; luxusní zboží; marketing; brand management; luxuries; elektronické knihy; učebnice vysokých škol; electronic books; textbooks (higher)
• ISBN: 9781003264811; 9781040100929; 9781040100899; 9781032207070; 9781032206882
• Physical Description: 1 online zdroj.