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20251211074044.0 |
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240412s2024 xxka f p 001 0 eng d |
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|a 978-1-292-72703-5
|q (brožováno)
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|x Učební osnovy. Vyučovací předměty. Učebnice
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1 |
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|a Kotler, Philip,
|d 1931-
|7 jn20011018131
|4 aut
|
| 245 |
1 |
0 |
|a Marketing management /
|c Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
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| 250 |
|
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|a 5th European edition
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| 264 |
|
1 |
|a Harlow, England ;
|a London ;
|a New York ;
|a Boston ;
|a San Francisco ;
|a Toronto ;
|a Sydney ;
|a Dubai ;
|a Singapore ;
|a Hong Kong ;
|a Tokyo ;
|a Seoul ;
|a Taipei ;
|a New Delhi ;
|a Cape Town ;
|a São Paulo ;
|a Mexico City ;
|a Madrid ;
|a Amsterdam ;
|a Munich ;
|a Paris ;
|a Milan :
|b Pearson,
|c 2024
|
| 300 |
|
|
|a xxviii, 771 stran :
|b barevné ilustrace ;
|c 28 cm
|
| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a bez média
|b n
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| 338 |
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|a svazek
|b nc
|2 rdacarrier
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| 500 |
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|a Terminologický slovník
|
| 504 |
|
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|a Obsahuje bibliografické odkazy a rejstřík
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| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
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7 |
|a strategický marketing
|7 ph116292
|2 czenas
|
| 650 |
0 |
7 |
|a marketingový management
|7 ph115229
|2 czenas
|
| 650 |
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7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
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9 |
|a marketing
|2 eczenas
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| 650 |
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9 |
|a strategic marketing
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|
| 650 |
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9 |
|a marketing management
|2 eczenas
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| 650 |
0 |
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|a communication in marketing
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| 655 |
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|a učebnice
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| 655 |
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|a textbooks
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| 700 |
1 |
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|a Keller, Kevin Lane,
|d 1956-
|7 mzk2007411198
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| 700 |
1 |
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|a Brady, Mairead
|7 xx0206596
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| 700 |
1 |
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|a Goodman, Malcolm
|7 vse2012729682
|4 aut
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| 700 |
1 |
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|a Hansen, Torben,
|d 1966-
|7 xx0206606
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| 910 |
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