How brands grow. Part 2, including emerging markets, services, durables, B2B and luxury brands /

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Bibliographic Details
Main Authors	Romaniuk, Jenni (Author), Sharp, Byron (Author)
Format	Book
Language	English
Published	Australia ; New Zealand : Oxford University Press, 2022
Edition	Revised edition
Subjects	marketingový management obchodní značky řízení značky marketing management brand name products brand management monografie monographs
ISBN	9780190330026
Physical Description	xiv, 239 : ilustrace ; 23 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 17.12.2026	More Information	Location FMC	Call Number 339.138/SHARP,B.

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