Decoded : the science behind why we buy

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Bibliographic Details
Main Author	Barden, Phil, 1959- (Author)
Other Authors	Sutherland, Rory, 1965- (Author of introduction, etc.)
Format	Book
Language	English
Published	Hoboken, NJ : Wiley, 2023
Edition	Second edition
Subjects	marketing marketing > psychologické aspekty spotřebitelské chování marketing > psychological aspects consumer behavior monografie monographs
ISBN	978-1-119-67308-8
Physical Description	xxiii, 309 stran : ilustrace (převážně barevné) ; 23 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 17.12.2026	More Information	Location FMC	Call Number 366/BARDEN,P.

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