B2B marketing guidebook. Vol. 2, Advanced B2B marketing tactics, AI, and case studies /
Saved in:
| Other Authors | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Cham :
Springer,
2025.
|
| Edition | Second edition 2025. |
| Series | Contributions to management science,
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9783031911958 9783031911941 |
| ISSN | 2197-716X |
| Physical Description | 1 online zdroj (xv, 737 stran) : ilustrace. |
Cover
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| 245 | 0 | 0 | |a B2B marketing guidebook. |n Vol. 2, |p Advanced B2B marketing tactics, AI, and case studies / |c Uwe Seebacher, editor. |
| 246 | 3 | 0 | |a Advanced B2B marketing tactics, AI, and case studies |
| 250 | |a Second edition 2025. | ||
| 264 | 1 | |a Cham : |b Springer, |c 2025. | |
| 300 | |a 1 online zdroj (xv, 737 stran) : |b ilustrace. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 490 | 1 | |a Contributions to management science, |x 2197-716X | |
| 504 | |a Obsahuje bibliografické odkazy | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 588 | 0 | |a Online resource; title from PDF title page (SpringerLink, viewed August 26, 2025). | |
| 650 | 0 | 7 | |a strategický marketing |7 ph116292 |2 czenas |
| 650 | 0 | 7 | |a podnikový management |7 ph115763 |2 czenas |
| 650 | 0 | 7 | |a inovace |7 ph121118 |2 czenas |
| 650 | 0 | 7 | |a management prodeje |7 ph137814 |2 czenas |
| 650 | 0 | 7 | |a marketingový management |7 ph115229 |2 czenas |
| 650 | 0 | 9 | |a strategic marketing |2 eczenas |
| 650 | 0 | 9 | |a industrial management |2 eczenas |
| 650 | 0 | 9 | |a innovations |2 eczenas |
| 650 | 0 | 9 | |a sales management |2 eczenas |
| 650 | 0 | 9 | |a marketing management |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a sborníky |7 fd163935 |2 czenas | |
| 655 | 7 | |a případové studie |7 fd133208 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a papers of several authors |2 eczenas | |
| 655 | 9 | |a case studies |2 eczenas | |
| 700 | 1 | |a Seebacher, Uwe G., |e editor. | |
| 776 | 0 | 8 | |c Original |z 3031911946 |z 9783031911941 |
| 776 | 0 | 8 | |i Print version: |a Seebacher, Uwe |t B2B Marketing Guidebook - Vol. 2 |d Cham : Springer,c2025 |z 9783031911941 |
| 830 | 0 | |a Contributions to management science, |x 2197-716X | |
| 856 | 4 | 0 | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=4290320&authtype=ip,shib&custid=s3936755 |
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