Rethinking Advertising : Ethics and Effectiveness

With more mediums than ever across which to advertise, businesses are facing increasing marketing costs even as customers continue to turn toward services offering ad-free entertainment. These changes mean the advertising ecosystem is undergoing dramatic alterations, with massive online companies li...

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Bibliographic Details
Main Author Vandenberg, Kathleen M.
Other Authors Tinger, Mariah
Format Electronic eBook
LanguageEnglish
Published Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2025.
Edition1st ed.
Subjects
Advertising > Moral and ethical aspects.
Marketing > Moral and ethical aspects.
elektronické knihy
electronic books
Online AccessFull text
ISBN9783031865367
9783031865350
Physical Description1 online zdroj

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Table of Contents:
  • 1 Introducing the Debate on Ethics and Effectiveness in Advertising
  • Part 1: Ethics
  • 2 Societal Consequences of Data-driven Advertising
  • 3 Racism and Ijime in Japan’s Advertising: The Ethnic Alienation of Hāfu and Zainichi Korean Minorities in Japan
  • 4 The Climate Impact of Misinformation, Disinformation, and Greenwashing in Advertising
  • 5 Virtual Currency and Real Influence: Celebrities and Crypto Campaigns- 6 Tolerable Humor: To What Extent Do Free Speech Laws Allow for Irony and Sarcasm in Ads?
  • 7 Do the Ends Justify the Means? Not According to Donors: An Analysis of Manipulation in Charitable Marketing
  • 8 Animal Intelligence: A Second I in Advertising?
  • Part 2: Effectiveness
  • 9 Virtual vs Human: Comparing Persuasive Factors in Influencer Marketing Campaigns
  • 10 The Rhetoric of the Shadow Text
  • 11 Virtual Persuasion: The Power and Risk of VR in Modern Advertising
  • 12 Evolution of Ideals: Body Image Portrayals and Implications
  • 13 The Riddle of Effectiveness and Ethics of Comparative Advertising
  • 14 SAAB Vehicles in Movies: From a Stylish Must-have to a Cult Brand Product.

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