Identity-Based Brand Management : Fundamentals--Strategy--Implementation--Controlling.
Saved in:
| Main Author | |
|---|---|
| Other Authors | , , , , |
| Format | eBook |
| Language | English |
| Published |
Wiesbaden :
Springer Gabler. in Springer Fachmedien Wiesbaden GmbH,
2025.
|
| Edition | 3rd ed. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9783658483159 9783658483142 |
| Physical Description | 1 online zdroj (396 stran) |
Cover
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| 040 | |a EBZ |b eng |c EBZ | ||
| 020 | |a 9783658483159 |q (electronic bk.) | ||
| 020 | |z 9783658483142 | ||
| 100 | 1 | |a Burmann, Christoph. | |
| 245 | 1 | 0 | |a Identity-Based Brand Management : |b Fundamentals--Strategy--Implementation--Controlling. |
| 250 | |a 3rd ed. | ||
| 260 | |a Wiesbaden : |b Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, |c 2025. | ||
| 300 | |a 1 online zdroj (396 stran) | ||
| 500 | |a Description based upon print version of record. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Marketing. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Riley, Nicola-Maria. | |
| 700 | 1 | |a Halaszovich, Tilo. | |
| 700 | 1 | |a Schade, Michael. | |
| 700 | 1 | |a Klein, Kristina. | |
| 700 | 1 | |a Piehler, Rico. | |
| 776 | 0 | 8 | |i Print version: |a Burmann, Christoph |t Identity-Based Brand Management |d Wiesbaden : Springer Gabler. in Springer Fachmedien Wiesbaden GmbH,c2025 |z 9783658483142 |
| 856 | 4 | 0 | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=4269865&authtype=ip,shib&custid=s3936755 |
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