B2B Marketing Guidebook - Vol. 1 : The Strategic Foundations of Next Generation B2B Marketing
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2025.
|
| Edition | Second edition |
| Series | Contributions to Management Science
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9783031911835 9783031911828 |
| ISSN | 2197-716X |
| Physical Description | 1 online zdroj |
Cover
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| 100 | 1 | |a Seebacher, Uwe. | |
| 245 | 1 | 0 | |a B2B Marketing Guidebook - Vol. 1 : |b The Strategic Foundations of Next Generation B2B Marketing / |c edited by Uwe Seebacher. |
| 250 | |a Second edition | ||
| 264 | 1 | |a Cham : |b Springer Nature Switzerland : |b Imprint: Springer, |c 2025. | |
| 300 | |a 1 online zdroj | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a Contributions to Management Science, |x 2197-716X | |
| 504 | |a Obsahuje bibliografické odkazy | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 588 | |a Print Version Record. | ||
| 650 | 0 | 7 | |a strategický marketing |7 ph116292 |2 czenas |
| 650 | 0 | 7 | |a řízení vztahů se zákazníky |7 ph118187 |2 czenas |
| 650 | 0 | 7 | |a podnikový management |7 ph115763 |2 czenas |
| 650 | 0 | 7 | |a inovace |7 ph121118 |2 czenas |
| 650 | 0 | 7 | |a management prodeje |7 ph137814 |2 czenas |
| 650 | 0 | 7 | |a marketingový management |7 ph115229 |2 czenas |
| 650 | 0 | 9 | |a strategic marketing |2 eczenas |
| 650 | 0 | 9 | |a customer relationship management |2 eczenas |
| 650 | 0 | 9 | |a industrial management |2 eczenas |
| 650 | 0 | 9 | |a innovations |2 eczenas |
| 650 | 0 | 9 | |a sales management |2 eczenas |
| 650 | 0 | 9 | |a marketing management |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a sborníky |7 fd163935 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a papers of several authors |2 eczenas | |
| 830 | 0 | |a Contributions to Management Science | |
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