Essential B2B Marketing Strategies : Theories, Cases and Concepts for a Contemporary World
Saved in:
| Main Author | |
|---|---|
| Other Authors | , , , |
| Format | Electronic eBook |
| Language | English |
| Published |
Cham :
Springer Nature Switzerland : Imprint: Palgrave Macmillan,
2025.
|
| Edition | 1st ed. 2025. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9783031911040 9783031911033 |
| Physical Description | 1 online zdroj |
Cover
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| 100 | 1 | |a Chowdhury, Naushaba. | |
| 245 | 1 | 0 | |a Essential B2B Marketing Strategies : |b Theories, Cases and Concepts for a Contemporary World / |c by Naushaba Chowdhury, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci, Jonathan A.J. Wilson. |
| 250 | |a 1st ed. 2025. | ||
| 264 | 1 | |a Cham : |b Springer Nature Switzerland : |b Imprint: Palgrave Macmillan, |c 2025. | |
| 300 | |a 1 online zdroj | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 650 | 0 | 7 | |a strategický marketing |7 ph116292 |2 czenas |
| 650 | 0 | 7 | |a řízení vztahů se zákazníky |7 ph118187 |2 czenas |
| 650 | 0 | 7 | |a podnikový management |7 ph115763 |2 czenas |
| 650 | 0 | 7 | |a inovace |7 ph121118 |2 czenas |
| 650 | 0 | 7 | |a marketingový management |7 ph115229 |2 czenas |
| 650 | 0 | 9 | |a strategic marketing |2 eczenas |
| 650 | 0 | 9 | |a customer relationship management |2 eczenas |
| 650 | 0 | 9 | |a industrial management |2 eczenas |
| 650 | 0 | 9 | |a innovations |2 eczenas |
| 650 | 0 | 9 | |a marketing management |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a učebnice |7 fd133770 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a textbooks |2 eczenas | |
| 700 | 1 | |a Balaraman, Pravin | |
| 700 | 1 | |a Liu, Jonathan | |
| 700 | 1 | |a Sirkeci, Ibrahim | |
| 700 | 1 | |a Wilson, Jonathan A. J. | |
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