Multidisciplinary Approaches to Contemporary Marketing : Digital Trends, Social Issues and Economics

• Other Authors: Esen, Fatih Sinan
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2025.
• Edition: 1st ed. 2025.
• Subjects: Marketing; Telemarketing; Internet marketing; Marketing research; Business intelligence; elektronické knihy; electronic books
• ISBN: 9783031780264; 9783031780257
• Physical Description: 1 online zdroj

This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary approach to marketing. With a diverse authorshi...