Strategic Brand Management for Small Businesses : Building, Growing, and Sustaining a Brand

• Main Author: Wymer, Walter (Author)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer Nature Switzerland : Imprint: Springer, 2025.
• Edition: 1st ed. 2025.
• Series: Classroom Companion: Business
• Subjects: marketingový management; řízení značky; obchodní značky; malé a střední podniky; strategický management; marketing management; brand management; brand name products; small and medium-sized enterprises; strategic planning; elektronické knihy; učebnice; electronic books; textbooks
• ISBN: 9783031903830; 9783031903823
• ISSN: 2662-2874
• Physical Description: 1 online zdroj