Leveraging Digital Marketing for Tourism : Exploring Strategies and Applications in Contemporary Tourism Markets

This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketing across various facets of the tourism industry. Each chapter offers a blend of theoretical fou...

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Bibliographic Details
Other Authors Pires, Paulo Botelho (Editor), Santos, José Duarte (Editor), Sousa, Bruno Barbosa (Editor)
Format Electronic eBook
LanguageEnglish
Published Cham : Springer Nature Switzerland : Imprint: Springer, 2025.
Edition1st ed. 2025.
SeriesTourism on the Verge
Subjects
Sustainable tourism > Marketing.
Telemarketing.
Internet marketing.
Management.
elektronické knihy
electronic books
Online AccessFull text
ISBN9783031885822
9783031885815
ISSN2366-262X
Physical Description1 online zdroj

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Table of Contents:
  • Digital Marketing's Role in Sustainable Tourism
  • Content Marketing: A Key Tool for Tour Operators and Agents
  • Maximizing Tourism Benefits from Social Media
  • Exploring the Beauty of Seven Sisters of India: Role of Travel Influencers in Tourism
  • Tourism Product Advertising: A Digital Approach
  • From Bricks to Clicks: The Rise of E-commerce in Modern Tourism
  • Enhancing Tourist Engagement through Mobile Applications
  • Innovative Tourism: AR and VR Technologies
  • Parallel Universes: A Fresh Perspective in Tourism
  • Transforming Tourism with AI: A New Era of Innovation
  • Exploring Blockchain Applications in Travel Industry
  • Harnessing Big Data for Smarter Tourism
  • Application of 5G Technologies in Tourism Mobile Strategies
  • The Implications of Gamification in Tourism.

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