Leveraging Digital Marketing for Tourism : Exploring Strategies and Applications in Contemporary Tourism Markets
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| Other Authors | , , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2025.
|
| Edition | 1st ed. 2025. |
| Series | Tourism on the Verge
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9783031885822 9783031885815 |
| ISSN | 2366-262X |
| Physical Description | 1 online zdroj |
Cover
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| 245 | 1 | 0 | |a Leveraging Digital Marketing for Tourism : |b Exploring Strategies and Applications in Contemporary Tourism Markets / |c edited by José Duarte Santos, Bruno Barbosa Sousa, Paulo Botelho Pires. |
| 250 | |a 1st ed. 2025. | ||
| 264 | 1 | |a Cham : |b Springer Nature Switzerland : |b Imprint: Springer, |c 2025. | |
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| 650 | 0 | 7 | |a internetový marketing |7 ph137251 |2 czenas |
| 650 | 0 | 7 | |a obsahový marketing |7 ph1060952 |2 czenas |
| 650 | 0 | 9 | |a tourism |2 eczenas |
| 650 | 0 | 9 | |a tourism marketing |2 eczenas |
| 650 | 0 | 9 | |a Internet marketing |2 eczenas |
| 650 | 0 | 9 | |a content marketing |2 eczenas |
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| 655 | 9 | |a papers of several authors |2 eczenas | |
| 700 | 1 | |a Pires, Paulo Botelho |4 edt | |
| 700 | 1 | |a Santos, José Duarte |4 edt | |
| 700 | 1 | |a Sousa, Bruno Barbosa |4 edt | |
| 830 | 0 | |a Tourism on the Verge | |
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