Leveraging Digital Marketing for Tourism : Exploring Strategies and Applications in Contemporary Tourism Markets

• Other Authors: Pires, Paulo Botelho (Editor), Santos, José Duarte (Editor), Sousa, Bruno Barbosa (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer Nature Switzerland : Imprint: Springer, 2025.
• Edition: 1st ed. 2025.
• Series: Tourism on the Verge
• Subjects: Sustainable tourism > Marketing.; Telemarketing.; Internet marketing.; Management.; elektronické knihy; electronic books
• ISBN: 9783031885822; 9783031885815
• ISSN: 2366-262X
• Physical Description: 1 online zdroj
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketing across various facets of the tourism industry. Each chapter offers a blend of theoretical foundations and practical insights, delving into typologies of tourism, specific segments of tourists, and critical sectors essential to tourism's functionality. Through neutral, third-person narration, the volume presents a comprehensive examination, showcasing how digital marketing strategies are applied within diverse tourism contexts. Rich with examples illustrating theory in practice, this work serves as an essential resource for scholars, researchers, and professionals seeking a deeper understanding of this evolving landscape.