Sustainability in marketing practice : strategies for industry 4.0

"Consumers prefer businesses that support sustainability, which is no longer a secret. This volume delves into the nuts-and-bolts of sustainable marketing, and the promotion of environmentally and socially responsible products, practices, and brand values. This comprehensive resource, Sustainab...

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Bibliographic Details
Other Authors: Chattopadhyay, Subrata (Economist), (Editor), Chawla, Udit, (Editor)
Format: eBook
Language: English
Published: Palm Bay, FL, USA ; Burlington, ON, Canada : Apple Academic Press, 2025.
Edition: First edition.
Subjects:
Green marketing.
Industry 4.0.
Consumption (Economics) > Environmental aspects.
Social responsibility of business.
elektronické knihy
electronic books
ISBN: 9781032668123
9781003829027
9781003828921
9781774915882
Physical Description: 1 online zdroj.

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Table of contents

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040 |a OCoLC-P  |b eng  |e rda  |c OCoLC-P 
020 |a 9781032668123  |q (ebook) 
020 |a 9781003829027  |q (electronic bk. : EPUB) 
020 |a 9781003828921  |q (electronic bk. : PDF) 
020 |z 9781774915882 
024 7 |a 10.1201/9781032668123  |2 doi 
035 |a (OCoLC)1427710899 
035 |a (OCoLC-P)1427710899 
245 0 0 |a Sustainability in marketing practice :  |b strategies for industry 4.0 /  |c edited by Subrata Chattopadhyay, PhD, Udit Chawla, PhD. 
250 |a First edition. 
264 1 |a Palm Bay, FL, USA ;  |a Burlington, ON, Canada :  |b Apple Academic Press,  |c 2025. 
300 |a 1 online zdroj. 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a "Consumers prefer businesses that support sustainability, which is no longer a secret. This volume delves into the nuts-and-bolts of sustainable marketing, and the promotion of environmentally and socially responsible products, practices, and brand values. This comprehensive resource, Sustainability in Marketing Practice: Strategies for Industry 4.0, takes a deep dive into how to integrate sustainability into a marketing strategy and how to develop, broaden, and maintain a sustainable marketing strategy that appeals to the values of the general public. Connecting marketing, consumption, and sustainability, this book addresses dominant areas of research in sustainability from the marketing perspective. It discusses the practice of misplacing the idea of sustainability in pursuit of short-term business goals and emphasizes longer term sustainable strategies. It looks at the role of marketing in facilitating sustainable behavior and also highlights innovation and high-end new research in sustainability. The book contains three parts with the first section detailing sustainable consumer culture, examining consumer personality traits and purchasing behavior and how to influence those purchasing decisions and gain brand loyalty. The volume also reviews sustainable business strategy practices through various studies from the banking, fashion, hospitality and tourism, and other industries. The use of artificial intelligence and machine learning in sustainable marketing are also touched upon. The final part focuses on green marketing and details the new consumption pattern prevalent in the market today. With a foreword by Philip Kotler, the father of modern marketing, Sustainability in Marketing Practice: Strategies for Industry 4.0 provides a comprehensive resource that will be valuable to marketing researchers, practitioners, academicians, and corporations."--  |c Provided by publisher. 
588 |a OCLC-licensed vendor bibliographic record. 
650 0 |a Green marketing. 
650 0 |a Industry 4.0. 
650 0 |a Consumption (Economics)  |x Environmental aspects. 
650 0 |a Social responsibility of business. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Chattopadhyay, Subrata  |c (Economist),  |e editor. 
700 1 |a Chawla, Udit,  |e editor. 
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993 |x NEPOSILAT  |y EIZ 
999 |c 113274  |d 113274 

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