Sustainability in marketing practice : strategies for industry 4.0
Saved in:
| Other Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Palm Bay, FL, USA ; Burlington, ON, Canada :
Apple Academic Press,
2025.
|
| Edition | First edition. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9781032668123 9781003829027 9781003828921 9781774915882 |
| Physical Description | 1 online zdroj. |
Cover
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 113274 | ||
| 003 | CZ-ZlUTB | ||
| 005 | 20260220103438.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 240325s2025 flu fo 001 0 eng | ||
| 020 | |a 9781032668123 |q (ebook) | ||
| 020 | |a 9781003829027 |q (electronic bk. : EPUB) | ||
| 020 | |a 9781003828921 |q (electronic bk. : PDF) | ||
| 020 | |z 9781774915882 | ||
| 024 | 7 | |a 10.1201/9781032668123 |2 doi | |
| 035 | |a (OCoLC)1427710899 | ||
| 035 | |a (OCoLC-P)1427710899 | ||
| 040 | |a OCoLC-P |b eng |e rda |c OCoLC-P | ||
| 072 | 7 | |a 658 |x Řízení a správa podniku |2 Konspekt |9 4 | |
| 080 | |a 658.8:502 |2 MRF | ||
| 080 | |a 338.45:004 |2 MRF | ||
| 080 | |a 005.35 |2 MRF | ||
| 080 | |a 330.567.22 |2 MRF | ||
| 080 | |a 502/504 |2 MRF | ||
| 080 | |a (0.034.2:08) |2 MRF | ||
| 080 | |a (082) |2 MRF | ||
| 245 | 0 | 0 | |a Sustainability in marketing practice : |b strategies for industry 4.0 / |c edited by Subrata Chattopadhyay, PhD, Udit Chawla, PhD. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Palm Bay, FL, USA ; |a Burlington, ON, Canada : |b Apple Academic Press, |c 2025. | |
| 300 | |a 1 online zdroj. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 650 | 0 | 7 | |a zelený marketing |7 ph802385 |2 czenas |
| 650 | 0 | 7 | |a průmysl 4.0 |7 ph950056 |2 czenas |
| 650 | 0 | 7 | |a společenská odpovědnost firem |7 ph257195 |2 czenas |
| 650 | 0 | 7 | |a individuální spotřeba |7 ph125964 |x environmentální aspekty |2 czenas |
| 650 | 0 | 9 | |a green marketing |2 eczenas |
| 650 | 0 | 9 | |a industry 4.0 |2 eczenas |
| 650 | 0 | 9 | |a corporate social responsibility |2 eczenas |
| 650 | 0 | 9 | |a consumption (economics) |x environmental aspects |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a sborníky |7 fd163935 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a papers of several authors |2 eczenas | |
| 700 | 1 | |a Chattopadhyay, Subrata |c (Economist), |e editor. | |
| 700 | 1 | |a Chawla, Udit, |e editor. | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781032668123 |
| 942 | |2 udc | ||
| 992 | |c EBOOK-TN |c TAYLOR | ||
| 993 | |x NEPOSILAT |y EIZ | ||
| 999 | |c 113274 |d 113274 | ||