Sustainable marketing of transformative heritage tourism

• Other Authors: Chhabra, Deepak, 1963- (Editor)
• Format: Electronic eBook
• Language: English
• Published: Abingdon, Oxon ; New York : Routledge, 2025.
• Subjects: Heritage tourism.; Tourism > Marketing.; Green marketing.; elektronické knihy; electronic books
• ISBN: 9781003346197; 9781040203668; 9781040203682; 9781032386676; 9781032386683
• Physical Description: 1 online zdroj

"This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism. The book puts forwar...