Strategic brand design : designing brand identity from a marketing perspective

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Bibliographic Details
Main Author	Stavorinus, Roel (Author)
Format	Book
Language	English
Published	London ; New York : Routledge, Taylor & Francis Group, 2025
Edition	First published
Subjects	řízení značky produktový management image organizace grafický design brand management product management corporate image graphic design učební texty educational texts
ISBN	978-1-032-76514-3
Physical Description	xvii, 293 stran : ilustrace (převážně barevné) ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 005/STAVORINUS,R.

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