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|a Brown, Tom J.
|4 aut
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| 245 |
1 |
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|a Basic marketing research :
|b customer insights and managerial action /
|c Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill, Jr.
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| 250 |
|
|
|a 10th edition
|
| 264 |
|
1 |
|a Australia ;
|a Brazil ;
|a Canada ;
|a Mexico ;
|a Singapore ;
|a United Kingdom ;
|a United States :
|b Cengage,
|c [2024]
|
| 264 |
|
4 |
|c ©2024
|
| 300 |
|
|
|a xvii, 334 stran :
|b ilustrace (převážně barevné) ;
|c 28 cm
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a Terminologický slovník
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| 504 |
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|a Obsahuje bibliografické odkazy a rejstřík
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| 650 |
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|a marketingový výzkum
|7 ph115230
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|a marketing research
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|a Suter, Tracy A.
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|a Churchill, Gilbert A.
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