Digital media and innovation : management and design strategies in communication
Saved in:
| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
New York, NY :
Routledge,
2024.
|
| Edition | Second edition. |
| Series | Media management and economics series
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781003294375 9781003860341 9781003860396 9781032278476 9781032278469 |
| Physical Description | 1 online zdroj. |
Cover
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| 072 | 7 | |a 316.4/.7 |x Sociální interakce. Sociální komunikace |2 Konspekt |9 18 | |
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| 100 | 1 | |a Gershon, Richard A., |e author. | |
| 245 | 1 | 0 | |a Digital media and innovation : |b management and design strategies in communication / |c Richard A. Gershon. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a New York, NY : |b Routledge, |c 2024. | |
| 300 | |a 1 online zdroj. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 490 | 0 | |a Media management and economics series | |
| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 588 | |a OCLC-licensed vendor bibliographic record. | ||
| 650 | 0 | 7 | |a digitální média |7 ph559630 |2 czenas |
| 650 | 0 | 7 | |a masmédia |7 ph115233 |2 czenas |
| 650 | 0 | 7 | |a umělá inteligence |7 ph116536 |2 czenas |
| 650 | 0 | 7 | |a sociální sítě |7 ph125817 |2 czenas |
| 650 | 0 | 7 | |a strategický management |7 ph116291 |2 czenas |
| 650 | 0 | 9 | |a digital media |2 eczenas |
| 650 | 0 | 9 | |a mass media |2 eczenas |
| 650 | 0 | 9 | |a artificial intelligence |2 eczenas |
| 650 | 0 | 9 | |a social networks |2 eczenas |
| 650 | 0 | 9 | |a strategic planning |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a monografie |7 fd132842 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a monographs |2 eczenas | |
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| 993 | |x NEPOSILAT |y EIZ | ||