Pricing and revenue optimization
"Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throug...
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| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Stanford, California :
Stanford Business Books,
[2021]
|
| Edition: | Second edition. |
| Subjects: | |
| ISBN: | 9781503614260 9781503610002 |
| Physical Description: | 1 online zdroj (xiii, 456 stran) : ilustrace |
Cover
Table of contents
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| 020 | |z 9781503610002 |q (hardcover) | ||
| 035 | |a (OCoLC)1154869013 |z (OCoLC)1247661152 |z (OCoLC)1247844245 | ||
| 042 | |a pcc | ||
| 100 | 1 | |a Phillips, Robert L. |q (Robert Lewis), |d 1955- |e author. | |
| 245 | 1 | 0 | |a Pricing and revenue optimization / |c Robert L. Phillips. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a Stanford, California : |b Stanford Business Books, |c [2021] | |
| 264 | 4 | |c ©2021 | |
| 300 | |a 1 online zdroj (xiii, 456 stran) : |b ilustrace | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 504 | |a Obsahuje bibliografické odkazy a index. | ||
| 505 | 0 | |a Background -- Introduction to pricing and revenue optimization -- Models of demand -- Estimating price response -- Optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Behavioral economics and pricing. | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a "Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throughout the book, focusing on AI impact on revenue management, as well as compelling new cases on e-marketplace pricing at Amazon, Uber, and other leading companies."-- |c Provided by publisher | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on May 18, 2021). | ||
| 590 | |a eBooks on EBSCOhost |b All EBSCO eBooks | ||
| 650 | 0 | |a Pricing. | |
| 650 | 0 | |a Revenue management. | |
| 650 | 0 | |a Electronic books. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 776 | 0 | 8 | |i Print version: |a Phillips, Robert L. (Robert Lewis), 1955- |t Pricing and revenue optimization. |b Second edition. |d Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2021 |z 9781503610002 |w (DLC) 2020021124 |
| 856 | 4 | 0 | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2915298&authtype=ip,shib&custid=s3936755 |y Plný text |
| 992 | |c EBOOK-TN |c EBSCO | ||
| 993 | |x NEPOSILAT |y EIZ | ||
| 999 | |c 112143 |d 112143 | ||
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