Pricing and revenue optimization

"Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throug...

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Bibliographic Details
Main Author: Phillips, Robert L. 1955- (Author)
Format: eBook
Language: English
Published: Stanford, California : Stanford Business Books, [2021]
Edition: Second edition.
Subjects:
Pricing.
Revenue management.
Electronic books.
elektronické knihy
electronic books
ISBN: 9781503614260
9781503610002
Physical Description: 1 online zdroj (xiii, 456 stran) : ilustrace

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Summary: "Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throughout the book, focusing on AI impact on revenue management, as well as compelling new cases on e-marketplace pricing at Amazon, Uber, and other leading companies."--
Bibliography: Obsahuje bibliografické odkazy a index.
ISBN: 9781503614260
9781503610002
Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

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