Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to...
Saved in:
Other Authors: | , , |
---|---|
Format: | eBook |
Language: | English |
Published: |
Singapore :
Springer,
[2019]
|
Subjects: | |
ISBN: | 9789811363399 9789811363405 9789811363412 9789811363382 |
Physical Description: | 1 online zdroj |
Summary: | This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation. |
---|---|
Bibliography: | Obsahuje bibliografické odkazy. |
ISBN: | 9789811363399 9789811363405 9789811363412 9789811363382 |
Access: | Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty |