Youth Marketing to Digital Natives

• Main Author: Batat, Wided.
• Format: eBook
• Language: English
• Published: Cheltenham, Gloucestershire ; Northampton, MA : Edward Elgar Publishing Limited, [2021]
• Series: New Horizons in Marketing
• Subjects: spotřebitelské chování; spotřebitelé; internetový marketing; mladí lidé; generace Z; consumer behavior; consumers; Internet marketing; young adults; generation Z; elektronické knihy; monografie; electronic books; monographs
• ISBN: 9781839109300; 9781839109294
• Physical Description: 1 online zdroj (274 stran)