Data is everybody's business : the fundamentals of data monetization

• Main Authors: Wixom, Barbara Haley, 1969- (Author), Beath, Cynthia Mathis, 1944- (Author), Owens, Leslie 1972- (Author)
• Format: eBook
• Language: English
• Published: Cambridge, Massachusetts : The MIT Press, [2023]
• Series: Management on the cutting edge.
• Subjects: Electronic data processing > Economic aspects.; Big data > Economic aspects.; Data mining > Economic aspects.; elektronické knihy; electronic books
• ISBN: 9780262375344; 9780262375351; 9780262048217
• Physical Description: 1 online zdroj : ilustrace.

"A guide for business leaders to understand the capabilities and strategies necessary to make money from their data"--