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|a ii
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|a 658
|x Řízení a správa podniku
|2 Konspekt
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|x Učební osnovy. Vyučovací předměty. Učebnice
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1 |
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|a Smith, P. R.
|q (Paul Russell),
|d 1957-
|7 jo2010558662
|4 aut
|
| 245 |
1 |
0 |
|a Marketing communications :
|b integrating online and offline, customer engagement and digital technologies /
|c PR Smith and Ze Zook
|
| 250 |
|
|
|a Eighth edition
|
| 264 |
|
1 |
|a London ;
|a New York ;
|a New Delhi :
|b KoganPage,
|c 2024
|
| 300 |
|
|
|a xxi, 730 stran :
|b barevné ilustrace ;
|c 25 cm
|
| 336 |
|
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|a text
|b txt
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|a Obsahuje bibliografie a rejstřík
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|a marketingová komunikace
|7 ph115228
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| 650 |
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|a communication in marketing
|2 eczenas
|
| 655 |
|
7 |
|a učebnice
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| 655 |
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|a textbooks
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1 |
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|a Zook, Ze
|7 utb2012728712
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| 942 |
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