Marketing communications : integrating online and offline, customer engagement and digital technologies

• Main Authors: Smith, P. R. 1957- (Author), Zook, Ze (Author)
• Format: Book
• Language: English
• Published: London ; New York ; New Delhi : KoganPage, 2024
• Edition: Eighth edition
• Subjects: marketingová komunikace; communication in marketing; učebnice; textbooks
• ISBN: 978-1-3986-1171-9
• Physical Description: xxi, 730 stran : barevné ilustrace ; 25 cm