Marketing communications : integrating online and offline, customer engagement and digital technologies

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Bibliographic Details
Main Authors Smith, P. R. 1957- (Author), Zook, Ze (Author)
Format Book
LanguageEnglish
Published London ; New York ; New Delhi : KoganPage, 2024
EditionEighth edition
Subjects
marketingová komunikace
communication in marketing
učebnice
textbooks
ISBN978-1-3986-1171-9
Physical Descriptionxxi, 730 stran : barevné ilustrace ; 25 cm

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Bibliography:Obsahuje bibliografie a rejstřík
ISBN:978-1-3986-1171-9
Physical Description:xxi, 730 stran : barevné ilustrace ; 25 cm

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