Marketing communications
Saved in:
| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Abingdon, Oxon ; New York, NY :
Routledge,
2021.
|
| Edition | Second edition. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9781003089292 9781000176513 9781000176582 9781000176650 9781138331822 9780429447044 |
| Physical Description | 1 online zdroj (xvi, 401 stran) : ilustrace |
Cover
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 110926 | ||
| 003 | CZ-ZlUTB | ||
| 005 | 20251008112144.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 200401t20212021enka eop 001 0 eng | ||
| 999 | |c 110926 |d 110926 | ||
| 020 | |a 9781003089292 |q (electronic book) | ||
| 020 | |a 9781000176513 |q (electronic book) | ||
| 020 | |z 9781000176582 |q (Mobipocket) | ||
| 020 | |z 9781000176650 |q (EPUB) | ||
| 020 | |z 9781138331822 |q (hardcover) | ||
| 020 | |z 9780429447044 |q (paperback) | ||
| 035 | |a (OCoLC)1149246969 | ||
| 035 | |a (OCoLC-P)1149246969 | ||
| 040 | |a OCoLC-P |b eng |e rda |c OCoLC-P | ||
| 072 | 7 | |a 658 |x Řízení a správa podniku |2 Konspekt |9 4 | |
| 072 | 7 | |a 37.016 |x Učební osnovy. Vyučovací předměty. Učebnice |2 Konspekt |9 22 | |
| 080 | |a 658.8:316.77 |2 MRF | ||
| 080 | |a 659.1 |2 MRF | ||
| 080 | |a 658.8:004.738.5 |2 MRF | ||
| 080 | |a (0.034.2:08) |2 MRF | ||
| 080 | |a (075) |2 MRF | ||
| 100 | 1 | |a Eagle, Lynne, |e author. | |
| 245 | 1 | 0 | |a Marketing communications / |c Lynne Eagle, Barbara Czarnecka, Stephan Dahl and Jenny Lloyd. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a Abingdon, Oxon ; |a New York, NY : |b Routledge, |c 2021. | |
| 264 | 4 | |c ©2021 | |
| 300 | |a 1 online zdroj (xvi, 401 stran) : |b ilustrace | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 650 | 0 | 7 | |a marketingová komunikace |7 ph115228 |2 czenas |
| 650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
| 650 | 0 | 7 | |a internetový marketing |7 ph137251 |2 czenas |
| 650 | 0 | 9 | |a communication in marketing |2 eczenas |
| 650 | 0 | 9 | |a advertising |2 eczenas |
| 650 | 0 | 9 | |a Internet marketing |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a učebnice |7 fd133770 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a textbooks |2 eczenas | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781003089292 |
| 942 | |2 udc | ||
| 992 | |c EBOOK-TN |c TAYLOR | ||
| 993 | |x NEPOSILAT |y EIZ | ||