Hey whipple, squeeze this : the classic guide to creating great advertising

"Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional...

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Bibliographic Details
Main Author: Sullivan, Luke, (Author)
Format: eBook
Language: English
Published: Hoboken, New Jersey : Wiley, [2022]
Subjects:
Advertising copy.
elektronické knihy
electronic books
ISBN: 9781119819738
9781119819691
Physical Description: 1 online zdroj

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Table of contents

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040 |a TOH  |b eng  |e rda  |c TOH  |d OCLCO  |d N$T  |d OCLCF  |d OCLCQ  |d OCLCO 
020 |a 9781119819738  |q (electronic bk.) 
020 |z 9781119819691 
035 |a (OCoLC)1308411293 
100 1 |a Sullivan, Luke,  |e author. 
245 1 0 |a Hey whipple, squeeze this :  |b the classic guide to creating great advertising /  |c Luke Sullivan. 
264 1 |a Hoboken, New Jersey :  |b Wiley,  |c [2022] 
300 |a 1 online zdroj 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
500 |a Electronic book. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a "Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply their craft in a digital-first world. This edition contains important new chapters and updates that explain how to create great advertising in any format, including viral video content for YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television, radio, print and outdoor ads"--  |c Provided by publisher. 
590 |a eBooks on EBSCOhost  |b All EBSCO eBooks 
650 0 |a Advertising copy. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 0 8 |i Print version:  |a Sullivan, Luke.  |t Hey whipple, squeeze this.  |b Sixth edition  |d Hoboken, New Jersey : Wiley, [2022]  |z 9781119819738  |w (DLC) 2021051594 
856 4 0 |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3182962&authtype=ip,shib&custid=s3936755  |y Plný text 
992 |c EBOOK-TN  |c EBSCO 
999 |c 110760  |d 110760 
993 |x NEPOSILAT  |y EIZ 

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