The copywriter's handbook : a step-by-step guide to writing copy that sells

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Bibliographic Details
Main Author: Bly, Robert W., 1957- (Author)
Format: Book
Language: English
Published: New York : St. Martin's Griffin, 2020
Edition: First St. Martin's Griffin edition, 4th edition revised and update
Subjects:
reklama a propagace
reklamní texty
internetová reklama
internetový marketing
advertising
advertising copy
Internet advertising
Internet marketing
příručky
handbooks and manuals
ISBN: 978-1-250-23801-6
Physical Description: xviii, 472 stran : ilustrace ; 21 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 659/BLY,R.W.
Status
Long term loan 		Description

Location
 FHS Call Number 659/BLY,R.W.

Status Description Location Call Number
In house loan Study room - 3rd floor 659/BLY,R.W.
Long term loan FHS 659/BLY,R.W.

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