Marketing management

• Main Authors: Kotler, Philip, 1931- (Author), Keller, Kevin Lane, 1956- (Author), Chernev, Alexander (Author)
• Format: Book
• Language: English
• Published: Harlow, England : London ; New York ; Boston ; San Fracisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong King ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; São Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2022]
• Edition: Sixteenth edition, global edition
• Subjects: marketingový management; marketing management; učebnice vysokých škol; textbooks (higher)
• ISBN: 978-1-292-40481-3
• Physical Description: 605 stran : barevné ilustrace ; 28 cm
• Item Description: Terminologický slovník