Marketing management

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Bibliographic Details
Main Authors Kotler, Philip, 1931- (Author), Keller, Kevin Lane, 1956- (Author), Chernev, Alexander (Author)
Format Book
LanguageEnglish
Published Harlow, England : London ; New York ; Boston ; San Fracisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong King ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; São Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2022]
EditionSixteenth edition, global edition
Subjects
marketingový management
marketing management
učebnice vysokých škol
textbooks (higher)
ISBN978-1-292-40481-3
Physical Description605 stran : barevné ilustrace ; 28 cm

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TOC from ObalkyKnih.cz
More Information
Item Description:Terminologický slovník
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:978-1-292-40481-3
Physical Description:605 stran : barevné ilustrace ; 28 cm

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