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|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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|a 659.1
|2 MRF
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1 |
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|a Hackley, Christopher E.
|7 vse2006316069
|4 aut
|
| 245 |
1 |
0 |
|a Advertising & promotion /
|c Chris Hackley and Rungpaka Amy Hackley
|
| 246 |
3 |
|
|a Advertising and promotion
|
| 250 |
|
|
|a 5th edition
|
| 264 |
|
1 |
|a Los Angeles ;
|a London ;
|a New Delhi ;
|a Singapore ;
|a Washington D.C. ;
|a Melbourne :
|b SAGE,
|c 2021
|
| 300 |
|
|
|a xiv, 404 stran :
|b barevné ilustrace ;
|c 23 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a bez média
|b n
|2 rdamedia
|
| 338 |
|
|
|a svazek
|b nc
|2 rdacarrier
|
| 500 |
|
|
|a Terminologický slovník
|
| 504 |
|
|
|a Obsahuje bibliografii a rejstřík
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a strategický marketing
|7 ph116292
|2 czenas
|
| 650 |
0 |
7 |
|a obchodní značky
|7 ph166532
|2 czenas
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
7 |
|a internetová reklama
|7 ph137256
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a strategic marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a brand name products
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a Internet advertising
|2 eczenas
|
| 655 |
|
7 |
|a učebnice
|7 fd133770
|2 czenas
|
| 655 |
|
7 |
|a případové studie
|7 fd133208
|2 czenas
|
| 655 |
|
9 |
|a textbooks
|2 eczenas
|
| 655 |
|
9 |
|a case studies
|2 eczenas
|
| 700 |
1 |
|
|a Tiwsakul, Rungpaka
|7 utb2015892013
|4 aut
|
| 910 |
|
|
|a ZLD002
|
| 942 |
|
|
|2 udc
|
| 992 |
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|a BK
|b SK
|
