How to Run a Successful Design Business

The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows...

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Bibliographic Details
Main Author: Preddy, Shan, (Author)
Format: eBook
Language: English
Published: Abingdon : Routledge, 2017.
Subjects:
Design.
Success in business
ISBN: 9781315253084
9780566091896
9781138416802
Physical Description: 1 online resource (456 pages)

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Table of contents

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100 1 |a Preddy, Shan,  |e author. 
245 0 0 |a How to Run a Successful Design Business  |c Shan Preddy. 
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264 2 |a London :  |b Bloomsbury Publishing (UK),  |c 2023. 
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520 |a The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields - advisors, practitioners, clients and representatives from design organisations - to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know. 
590 |a Bloomsbury Visual Arts  |c Design Studies 
650 0 |a Design. 
650 0 |a Success in business 
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