Description: Marketing communications :

Marketing communications : a European perspective

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Bibliographic Details
Main Authors:	Pelsmacker, Patrick de, 1957- (Author), Geuens, Maggie, 1969- (Author), Bergh, Joeri van den, 1971- (Author)
Format:	Book
Language:	English
Published:	Harlow : Pearson Education Limited, 2021
Edition:	Seventh edition
Subjects:	marketing marketingová komunikace communication in marketing Evropa Europe učebnice textbooks
ISBN:	978-1-292-32789-1
Physical Description:	xiv, 566 stran : ilustrace

Description
Item Description:	Terminologický slovník
Bibliography:	Obsahuje bibliografické odkazy a rejstřík
ISBN:	978-1-292-32789-1