The influencer industry : the quest for authenticity on social media

"Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise...

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Bibliographic Details
Main Author: Hund, Emily (Author)
Format: Book
Language: English
Published: Princeton, New Jersey : Princeton University Press, [2023]
Subjects:
sociální média > ekonomické aspekty
internetový marketing
marketingová komunikace
vliv médií
social media > economic activities
Internet marketing
communication in marketing
media influence
monografie
monographs
ISBN: 978-0-691-23102-0
Physical Description: xiii, 218 stran : ilustrace ; 25 cm

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Summary: "Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other."--
Bibliography: Obsahuje bibliografii a rejstřík
ISBN: 978-0-691-23102-0

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