Social marketing : principles and practice for delivering global change
Saved in:
| Main Authors | , |
|---|---|
| Format | eBook |
| Language | English |
| Published |
London :
Routledge,
2023.
|
| Edition | Fourth edition. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9781003200086 9781000847901 9781000847864 9781032059662 9781032059679 |
| Physical Description | 1 online zdroj |
Cover
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| 100 | 1 | |a Hastings, Gerard |c (Professor), |e author. | |
| 245 | 1 | 0 | |a Social marketing : |b principles and practice for delivering global change / |c Gerard Hastings and Christine Domegan. |
| 250 | |a Fourth edition. | ||
| 260 | |a London : |b Routledge, |c 2023. | ||
| 300 | |a 1 online zdroj | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 650 | 0 | 7 | |a sociální marketing |7 ph249631 |2 czenas |
| 650 | 0 | 7 | |a lidské chování |7 ph117221 |2 czenas |
| 650 | 0 | 9 | |a social marketing |2 eczenas |
| 650 | 0 | 9 | |a human behavior |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a učebnice |7 fd133770 |2 czenas | |
| 655 | 7 | |a případové studie |7 fd133208 |2 czenas | |
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| 655 | 9 | |a textbooks |2 eczenas | |
| 655 | 9 | |a case studies |2 eczenas | |
| 700 | 1 | |a Domegan, Christine, |e author. | |
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