Competitive digital innovation : transforming products, processes and business models to win in the digital economy

• Main Authors: Basu, Amit, (Author), Muylle, Steve, (Author)
• Format: eBook
• Language: English
• Published: Cham, Switzerland : Palgrave Macmillan, [2023]
• Series: Palgrave executive essentials.
• Subjects: Business enterprises > Technological innovations.; Strategic planning.; Organizational change.; elektronické knihy; electronic books
• ISBN: 9783031234408; 9783031234392
• Physical Description: 1 online zdroj (223 stran) : ilustrace.

Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transformation within firms to their market interface and ecosystems. While opportunities for innovation in internal operations are well establishe...