Principles of marketing

• Main Authors: Kotler, Philip, 1931- (Author), Armstrong, Gary (Author), Harris, Lloyd C. (Author), He, Hongwei (Author)
• Format: Book
• Language: English
• Published: Harlow, England ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; São Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson Education Limited, 2020
• Edition: Eighth European edition
• Subjects: marketing; strategický marketing; strategic marketing; učebnice vysokých škol; textbooks (higher)
• ISBN: 978-1-292-26956-6
• Physical Description: xxvii, 689 stran : ilustrace ; 28 m
• Item Description: Terminologický slovník