Principles of marketing

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Bibliographic Details
Main Authors Kotler, Philip, 1931- (Author), Armstrong, Gary (Author), Harris, Lloyd C. (Author), He, Hongwei (Author)
Format Book
LanguageEnglish
Published Harlow, England ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; São Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson Education Limited, 2020
EditionEighth European edition
Subjects
marketing
strategický marketing
strategic marketing
učebnice vysokých škol
textbooks (higher)
ISBN978-1-292-26956-6
Physical Descriptionxxvii, 689 stran : ilustrace ; 28 m

Cover

TOC from ObalkyKnih.cz
More Information
Item Description:Terminologický slovník
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:978-1-292-26956-6
Physical Description:xxvii, 689 stran : ilustrace ; 28 m

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